![]() ![]() Facing right makes a lot of sense for an NFL mascot logo Americans read left to right, and therefore facing a logo towards the right associates it in the viewer’s mind with forward momentum. ![]() The other animal mascots – ravens, broncos, bills, panthers, et al – overwhelmingly face to the right. Interestingly, he’s the only NFL team logo to do so. Like its direct predecessor, this eagle too is facing left. This use of blue calls to mind the very first Eagles logo, inspired by New Deal optimism back in 1933. ![]() All that’s left is the head, rendered in a vivid, comic-esque profile with bold outlines and a near monochromatic colour palette – it may take a moment for the casual viewer to notice the blue-green shade running around the outer edge. The eagle’s body is consigned to history his wings are missing and the ball he faithfully carried for decades is nowhere to be seen. Finally, in the mid 1990s, the Eagles landed on the logo that is still in use today – another one that is an obvious visual departure from the rest. ![]()
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